Oriental Pewter Giftware

Waterproof LCD enclosures offer the most sophisticated outdoor  protection, allowing any factory to deploy digital signage outdoors, now let us analyze at the dynamic advertising hardware that is used.

Devices used in outside electronic advertising.

Screen and ads player.

For a winning campaign you need to have the right hardware, so first off is the monitor, this can be either an LCD or plasma display, a device to store the media on, this can be a standalone advertisement player that uses memory cards to store the media on, or a wireless commercial player that is uploaded remotely using the Net.

Content updating.
One of the main challenges is how to revise the adverts on the TVs. For single signage TVs or fundamental digital signage, a memory card device can be used, if the updates have to be controlled from a faraway office, a wired solution is more secure but it does have its drawbacks, such as installation outlay. Were as a wifi solution is affordable to deploy but can lose connection over a much shorter distance.

The connection generally is dependent on how many displays are being rolled out in the marketing network, how far the main server is or the access point for the wireless solution, if over 150 feet, a wired connection would be better for faster streaming video.

Water-resistant LCD casing would be employed if the weather is hot or very cold, these housings create the perfect inside climate for the solution, so that the hardware does not over heat and in turn the dynamic marketing hardware fails.

Internal protection also comprises air conditioning units that can be distantly monitored so in the improbable event that the temperature within the box rises speedily the system advises the audio visual executive of the dilemma and he can even lift the cooling in the Flat panel enclosure remotely.

Outline of the dynamic signage medium can either be a full screen or the screen can be zoned, so for instance a zone can have a none moving image, whilst weather and news bulletins are transmitted in the ticker at the bottom of the screen, the main centre zone features the advertising video for the item or service that is being promoted.

Due to the flexibility, ease and versatility of digital outside marketing it is swiftly becoming prevalent throughout our shopping malls and outdoor areas out-of-doors of companies that are advertising their products. The day has gone for the printed poster as with all technology as new models are at large the pricing of the LCD monitors will undoubtedly fall, making outdoor digital advertising affordable for everyone.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.